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Job title : Content Writer

Introduction about the Content Writer :
The www is flooded with information and a simple search on any of the Search Engines like Google, Yahoo or MSN is bound to display numerous results in the form of websites just waiting to be read. No prizes for guessing that content on these websites play the most important role in getting the message across. Since time is less, content on a website should be concise and to the point, giving the visitor the right information quickly.

A Web Content Writer is someone who is assigned the task of writing content exclusively for websites. Web Content basically refers to factual information for e.g. features or benefits of a product, service or an idea.

Job Description :
Writing web content for websites / portals from scratch. Editing and Proof reading content once written. Writing, editing and proof reading copy for client projects based on the material supplied by them. Writing product descriptions, brand support material etc. Proof reading, editing and writing content on a regular basis for building up the website including informative short articles.

Profile / Skills required :
Content is definitely the most important element on any website making the job of a Content Writer very important.
Most Companies who are looking to hire a Web Content Writer (full time / freelance - Benefits of Hiring a Freelance Content Writer, India), watch out for the following skills and traits : A graduate with a good command over the English language. A flair for writing with an understanding of what works on the internet. An ability to work in a team with good communication skills. An effective writing style that is fresh, consistent and customer friendly. A knack for editing and proof reading with good research skills. Ability to write in a variety of formats and styles for multiple audiences. An understanding of keywords and meta tags - Ability to write web page titles, meta tag descriptions, alt tags for images etc. Experience with a publishing house can be an added advantage. Organisations belonging to all major industries - Travel, Health, FMCG, Finance etc, hire.
Questions being asked in the interview :

1. How do you kick off a project with a new client?
Ans.What you’re looking for here is listening. A good content writer will spend time with the client to get a feel for the brand’s personality as well as the needs of its target audience.

2. Which blogs do you read?
Ans.You’re looking for a writer who’s committed to keeping his or her skills sharp, and that includes reading some of the better blogs on the subject of content creation.Two that come to mind are ProBlogger and CopyBlogger, but any marketing- or content-focused blog would be an acceptable answer.

3. Tell me about the best book you’ve read recently.
Ans.The best writers love to read, and not just blogs and e-zines. On my list of acceptable answers would be any marketing or general business book, as well as any book that shows your writer is a well-rounded individual.

4. Which professional organizations do you belong to?
Ans.A good writer views his or her work as a business, one that is worth investing in—and part of that investment involves joining professional organizations. They offer the opportunity to keep up with trends, sharpen skills, and benefit from interaction with other professionals. And a good writer will find a way to come up with the annual dues.

5. Which style guide do you prefer to go by?
Ans.What you’re listening for here is either the Associated Press (AP) Stylebook or theChicago Manual of Style. I’d even accept the Yahoo! Style Guide as a runner-up.

(Written on: 15.10.2015)

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